The Fendi line, known for baguette bags, furs and fragrances,(Fendi handbags) was started by Adele Casagrande in 1918 as a leather and fur store in Rome, and was renamed when she married Edoardo Fendi. As the Fendis became more successful, the family involvement also included their five daughters: Paola, Carla, Anna, Franca and Alda. In 1965, the Fendis merged with Karl Lagerfeld, who is credited for designing the famous "FF status system" and their first fur collections. Fendi recently merged with Prada and Louis Vuitton  Moet Hennessy.

Fendi Flash Logo Clutch Sometimes you have to wonder - in 20 years will we all be looking back on Fendi's S/S collection and saying that Karl was just a visionary, ahead of his time? Not that this Fendi flash logo clutch is the craziest of his designs, but couldn't you see it on the arm of a pristine robot made entirely of white ceramic? My first thought was that it looked like the fanny pack of the future, but I guess it is a clutch. That strap is all kinds of ugly. Luckily, it detaches, and the clutch itself is kind of interesting, if not exactly pretty. I'm wary of calling this bag fug, but it is a little bit unusual. The logoed uber-metallicism isn't very chic or subtle.(Fendi handbag) At the same time, the yellow (and the other side of the bag is entirely yellow patent) is interesting and kind of pretty. It's a great sunny shade that works as a fun contrast to the sharp silver and black of the front. The shape is also kind of cool. It's almost like a book or organizer, and I imagine you'd hold it in much the same way. Anyway, I'm not quite sure what to make of this bag. I certainly wouldn't buy it, but I wouldn't judge someone who would as a victim.